I am an impact-driven UX Research and Service Design leader with proven success in driving experience innovation by combining the power of Human-Centred Design, mixed-methods research, and compelling storytelling.Β
I'm passionate about uncovering user insights to design cohesive strategies and solutions that resonate deeply with users. I've built this expertise through a blend of leadership and hands-on project experience across Tangerine Bank and RBC Wealth Management in Canada, as well as Freeformers and Bulbshare in London, UK.
I have the most fun when working on products and services that drastically improve the lives of the customers and communities we serve. Therefore, I believe in truly putting users first throughout their journeys.
As an open-minded and empathic leader, I have demonstrated my ability to lead and influence cross-functional teams to align on a common vision and exceed expectations together.
My core competencies include the following:
Omni-channel experience strategy
Qualitative & quantitative user research
Design thinking coaching and mentoring
End-to-end program ownership across regions and functions
Stakeholder alignment and influence
Storytelling and facilitation
Executive level presentation to fund multi-million dollar initiatives